If you got it, flaunt it? Isn’t that how the saying goes? It’s not a boast if you can back it up, right? Well, no. It’s not that simple. So it turns out, bragging about the laurels you’re resting on is a bona-fide art-from; infinitely more arcane and complex than a post on your garden variety Instagram feed. For the finer points on hitting that sweet spot where self-affirmation meets one-upmanship, we look to people who live at that very sport for a living: rappers. Behold the Tao of the brag.
