ROLLR COOLER
RovR
ike many Colorado parents, Tom DeFrancia wanted his kids to love camping, so he routinely packed every conceivable comfort item, only to exhaust himself hauling cargo from car to campsite. But as a passionate amateur photographer who lugs around cumbersome—and expensive—gear, DeFrancia had mastered the art of efficiently relocating heavy loads and resolved to bring that transport savvy to car camping. In 2017, he launched his solution on Kickstarter:
