A lot of the time, the sharing of information between coffee roasters and producers goes in one direction. To balance the scales, for the last 10 or so years Wolff Coffee Roasters has organised programs to ensure its farmers learn as much from Wolff as it does from them.
“We were going to origin, travelling to visit the farms, and spending time with producers and their families. Then we’d come back and share photos and experiences with teammates and our customers,” says Master Roaster Peter Wolff.
“It got Penny [Wolff, co-founder of Wolff Coffee Roasters] and I thinking, ‘wouldn’t it be more powerful bringing the producer to us?’”
The thought inspired the Farmer in Residency program, which pre-COVID-19 saw Wolff Coffee Roasters bring two coffee producers per year to
