I REMEMBER ONCE TRYING TO SET UP an interview with John McGuinness for our motorcycles editor Mat Oxley. Initially it was very straightforward – a phone call to the press officer, who in turn called John, who gave a quick answer in the affirmative.
It was all refreshingly brief and to the point. No long email chains, requests for copy approval (always declined) and guarantees of covers (likewise). Neither was there an obvious incentive such as an upcoming