Back in 1992, the opening of the first McDonald’s in Prague was a red-carpet event. Gowns were worn, celebrities were summoned, paparazzi stood poised and 11,000 people lined the streets. With the ousting of communism after the Velvet Revolution in 1989, the ascent of Westernised, globalised culture was swift and the city’s newly liberated locals were hungry for all that had been suppressed during the 40-year Soviet rule.
Then came tourism, ushering in all the heady highs and inevitable lows of easy-spending, camera-wielding travellers to the compact, cobbled streets of Prague’s medieval Old Town, including a slew of stag parties, which the Czech capital has been at pains to curb. But times change and, in recent years, a new generation of young, creative, entrepreneurial locals — the first to be born post-communism — is reconnecting with traditional Czech culture through food, fashion, art and design. And many are now reimagining their city afresh for a new breed of inquisitive traveller.
The crucible of this cultural renaissance is the suburbs. There’s another Prague to be discovered beyond the Old Town for those who criss-cross the bridges