Iran's protesters find inspiration in a Kurdish revolutionary slogan

For 41 days, thousands of Iranians have taken to the streets in anger over the death of a young Kurdish woman in police custody, even as authorities continue their violent crackdown against them. The demonstrations — honoring the memory of 22-year-old Mahsa Amini, whose Kurdish first name was Jina — have become the largest women's rights movement in Iran's recent history.

One resounding slogan has become the movement's rallying cry: "Jin, jiyan, azadi!" — or "Woman, life, freedom!"

First in her hometown of to New York. Even fashion brands like and Gucci have posted the slogan to their Instagram feeds.