Nadiya Hussain only started wearing make-up seven years ago, but now it sets her up for the day.
“It’s like brushing your teeth – you can’t really go anywhere until you’ve brushed them. You’re not ready for the day,” she tells hello!. “Make-up gives me confidence, even if I’m just opening the door to the postman.”
Now the 37-year-old author and baker, who has children Musa, 16, Dawud, 15, and Maryam, 12, with husband Abdal, has landed her first beauty campaign as IT Cosmetics’s new ambassador for confidence, celebrating all skin tones, textures and ages.
“It’s not always easy to celebrate the thing that makes you different,” she says. “It has always been my skin. The colour that my body is enveloped in has