Why would anyone buy anything now unless it provoked a dream or some sense of magic?" asks Ian Griffiths, Max Mara's creative director, sitting in a grand palazzo off the Avenida da Liberdade in the Portuguese capital of Lisbon. "We always look for a location that inspires a dream, a place where there's a lot of history and art heritage, but also contemporary culture and architecture," he continues of the resort '23 presentation, which drew the fashion pack, along with Claire Danes, Emily in Paris's Ashley Park, and our own Lara Worthington, to the harbourside city. What transpired was a two-day extravaganza that culminated in an evening showcase set against the lush gardens and brutalist architecture of the city's Calouste Gulbenkian Museum.
“The Jerónimos Monastery is beautiful,” quips the British-born Griffiths of Lisbon’s 16th-century UNESCO World Heritage List site that welcomes six million
