t's surprising how many businesses don’t innovate. I think that's because people often hear the word ‘innovation’ and think of Rocket Lab, Tesla or Apple. They think ‘innovation’ means world-first, technology-driven, ground-breaking, expensive and world-changing. But innovation is not always invention. In fact, the dictionary definition of innovation is: “.” So for your business, innovation might sound more like ‘tweaking’, ‘streamlining’ or ‘improving’. (Of course, it might
