The first press advertisements’ appeared in Britain in the 17th century. By the late 19th century they were common within both newspapers and magazines-, as more and more companies sought to sell their products to consumers. Our ancestors would have been very familiar with the changing nature of adverts, and the words and images that they used. An album of inserts held by the History of Advertising Trust in Norfolk captures this shift, as assistant archivist Mark Pitchforth explains.
The inserts illustrate the development of new artistic styles in
