Macworld UK

Opinion: The iPhone 14 may be the start of an extreme trend

With the launch of the new iPhones and Apple Watches, the annual autumn season of the latest Apple tech is now fully upon us. But though the September event may be the first and most prominent in the run-up to the holiday season, there’s almost certainly more waiting in the wings.

When we look forward at what to expect from subsequent Apple announcements, it can be instrumental to look at the way Apple is positioning the products it’s already released this year. In particular, both the Apple Watch and the iPhone lines saw ‘main’ models (the iPhone 14

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