From content creators to business owners, we’re seeing more celebrity- and influencer-owned brands over the recent years. When it comes to choosing what we eat, wear and use these days, we’re spoilt for choice. But what we love is how many of these brands have been created from personal experience.
Carmen Ow, co-founder of Wy:Now (pronounced “why now”) says she noticed that with the increase in hand washing and sanitising due to the pandemic, formulas that cared for our sensitised hands were lacking or were too drying. The result is a range of products that
