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    Just Do It: How the iconic Nike tagline built a career for the late Dan Wieden

    Advertising legend and creator of the iconic Nike slogan, "Just Do It" Dan Wieden died last week at the age of 77, leaving behind a legacy that changed the industry.
    by Manuela López Restrepo Oct 06, 2022 2 minutes
    The 'Just Do It' logo seen at a store on Gran Via street in Madrid.

    The marketing and advertising world lost a titan of the industry after the passing of Dan Wieden.

    Wieden was a cofounder of the advertising firm Wieden and Kennedy, as well as the brain behind many iconic brand campaigns, and died last Friday at the age of 77.

    Wieden was widely known for his innovative and hugely successful marketing campaigns for companies like

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