frankie Magazine

putting purpose first

So you want to start a business, or maybe you’re running one as we speak, but there’s a nagging feeling that you’re missing – what’s the word? – purpose. Impact. Sustainability goals. You want to bring your idea to life without, you know, compromising the environment or exploiting sketchy foreign labour laws. Good for you!

We sat down with Rebecca Rickard, the founder of Nyungar fashion label Deadly Denim, to chat circular

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