hen Forbes first included Patagonia’s founder Yvon Chouinard on its list of world billionaires in 2017 he was reportedly “really, really” angry, says The Guardian. The accolade didn’t sit well with his credentials as an “existential dirtbag”, who founded the cult outdoors brand in 1973 in between climbing mountains and surfing road trips. And it clashed with the sustainability values
Billionaire “dirtbag” gives it all away
Sep 30, 2022
2 minutes
You’re reading a preview, subscribe to read more.
Start your free 30 days