In 2019, after she’d written a New York Times op-ed blasting Nike for maternity policies that didn’t support its sponsored athletes, track and field Olympian Allyson Felix—then a new mother—did something few professional athletes would dare to do: She started a competitor. Alongside her brother, Wes Felix, she co-founded Saysh, a Los Angeles-based women-centric footwear and lifestyle brand that has raised $11.5 million to date. Within 40 days of the website’s launch during the 2021 Olympics, Saysh sold out of its $150 sneakers and had a
