DAWN NEESOM MIND OF MY OWN
ON HOLD
The one thing guaranteed to make you want to chuck your phone out the window is hearing the message: ‘Your call is important to us, but our lines are busier than usual. You are number 6,000 in the queue.’
It doesn’t matter who you’re trying to talk to, be it your GP, bank, or a gloriously misnamed ‘customer service representative’, being put on an endless hold is now part of everyday life.
So much so there’s a science to it, like matching the music to the product and the length of the song. The On Hold Messaging Association even has
