A champion of what she believes is our most underrated sense, the olfactory world has always held a distinct allure for Frances Shoemack. Trouble is, she finds many synthetic scents unappealingly overpowering, so there was only one thing for it — to explore how complex and beautiful 100% natural fragrances can be by founding her own brand, Abel Odor.
When my husband Dave and I moved to Amsterdam in 2011, I fell in love with artisan fragrance houses, but I couldn't find a natural perfume in