FLIGHT OF FANCY

tristan_shale-hester@autovia.co.uk

@tristan_shale

THERE’S advertising everywhere you look these days. Whether you’re watching TV, browsing social media or walking through a city centre, there’s no escaping the constant flow of bright pictures and bold text, all designed to catch your eye and plant a particular brand name in your head.

Of course, adverts can often be annoying – this may even be a desirable quality if it makes you remember the product – but the best pieces of marketing are those that stick in people’s minds for positive reasons. And like almost every other industry, the automotive sector depends on advertising; you’ll even find adverts in the magazine you’re currently