ONE OF THE STAPLES OF THE MOTORING journalist’s life is the international press launch. Post-pandemic, these once legendarily lavish overseas events are just beginning to hit their stride again, albeit in a somewhat pale imitation of their pomp back in the ’90s and ’00s.
It’s good to have them back. Launches have always been the part of the job that makes me feel most connected to the industry. Driving the cars ahead of their general release and spending time with the brilliant people who design,