Marketing around games has changed considerably over the last two decades. There are far fewer young women in lingerie trying to make a network adapter look sexy, for example, or gamers whose entire heads are exploding due to the intensity of the latest title. But in the realm of PC hardware, at least one maxim has remained more or less unwavering: buy this thing, and you’ll magically see your own prowess as a gamer transform.
There’s more sophistication to the message now. Esports team-endorsed products.
