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  • More from The European Business Review

    The European Business Review4 min readGender Studies
    Taking A Stand Against The Gender Gap In Workplace Flexibility
    Research commissioned by LinkedIn, involving over 2,000 workers and 503 hiring managers, reveals a stark reality: 52% of women have left or considered leaving a job due to inflexible working conditions. This statistic is a testament to the widespread
    The European Business Review5 min read
    PARTNERSHIP AND TECHNOLOGY: Solving Municipal Solid Waste Management in Developing Economies
    A common comparison on walking the streets of developed versus developing economies is witnessing garbage in the streets. This is observed in the South Asian and African regions due to weak and inadequate municipal solid waste management (MSWM) pract
    The European Business Review10 min read
    Magnetic Loyalty: Crafting Effective Loyalty Programmes That Attract And Retain Customers
    According to a McKinsey study (2020), members of loyalty programmes are 30 percent more likely to spend more on the brand after subscribing. Even more, Ourself, a beauty brand recognised for its tech-centric products, attributes 40 percent of its sal

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