IT’S OBVIOUS, EVEN TRITE, to observe that the fashion industry is built on trends. But its newest craze is more than a trend: it’s a movement.
Fashion is all about ‘sustainability’ now – a buzzword that pops up everywhere from Instagram adverts to the swing tags of new clothes. All too often, it’s simply used as a marketing tactic – but our love of clothing is causing real environmental problems. The fashion industry creates more carbon emissions than aviation and shipping put together, making it the world’s third largest polluter.