F EVER THERE WAS a word that has lost its currency, ‘sustainability’ is it. Like many greenwashed slogans sapped of their verdant significance through overuse, sustainability hangs limp on the Hills hoist of our vernacular. How did this come to be? One theory I entertain is that we’ve bandied it about so enthusiastically, attaching it to everything from noble environmental issues right through to the weasel-like words of to define misleading language as ‘weasel words’. Oh Lordy, see how to fall into this trap!
