CROWN Magazine

JAEGER-LECOLUTRE

How does one know if a watch company has achieved crossover success? The litmus test happens when ‘non-watch’ folks who are not familiar with the brand are able to recognise its timepiece. Sort of like an ‘I’m sure you've heard the song before, even if you don’t know what it’s called’ moment.

Thanks to the iconic Reverso, distinguished by its

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