The story of Jaeger-LeCoultre as we know it today owes its origin to its most famous creation from the 1930s — the Reverso. While Jacques-David LeCoultre and Edmond Jaeger had been working together since 1903, it wasn’t until 1937 that the two watchmakers merged their independent companies under a single brand.
In 1925, when Swiss businessman César de Trey brought up the challenge to create a watch robust enough to endure the rigours of a polo match, Jaeger and LeCoultre got together to make the world’s
