t was August 2015 when the Victorian government and the Transport Accident Commission (TAC) released the seeds of its Road to Zero Campaign. Up until that point, it had gone with cheeky ads to grab drivers’ attention and scare them into safety, with slogans like: “If you drink and drive, you’re a bloody idiot.” But, in 2015, the government made a significant shift in thinking. Its
Zeroing in on road deaths
Jun 20, 2022
2 minutes
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