There was a time, not so long ago, when cannabis was a culture rather than an industry. It inspired kinship between people — a bond over a shared pastime. This comradery is partially what inspired Jesce Horton to launch LOWD, one of Oregon’s most respected craft cannabis companies. LOWD is an acronym for Love Our Weed Daily. It’s a motto the company instills into all of its award-winning flower, which is lovingly tended with custom lighting and racking systems before hitting the curing room for preservation in glass jars.
Horton has a passion for cannabis and “stoner culture,” as he refers to it. As cannabis trends toward becoming an industry, full of professionals peddling a sterilized version of what was once a beloved counterculture, Horton wants to represent the “real connoisseurs and stoners” like himself. While this desire to preserve the culture is commendable, he’s doing it in a
