PC Pro Magazine

Stop copying TikTok: the web needs variety

The internet isn’t just for teenagers but sometimes it feels that way. When Gen Z hit the web, social media companies bent and contorted to meet their interests, which seem to be short videos, social justice and lip syncing. Hence the rise of TikTok, and rivals desperately stealing its ideas to keep up.

Look at Instagram. Once the nice social network, it’s floundered of late. First it was the addition of ads. Then it was a tweak to the algorithm that meant posts no longer

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