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  • The Atlantic

    'Link in Bio' Keeps Instagram Nice

    The platform has been pilloried for not allowing links in posts, but maybe that’s what makes the app an oasis in scorched-earth times.
    by Alexis C. Madrigal Aug 23, 2017 3 minutes
    Source: PeopleImages / Getty

    If you use Instagram, you have seen an exhortation from a friend or colleague to check out some article or event. These calls to action inevitably end, “Link in Bio.”  

    That’s shorthand, of course, for the single link that Instagram allows users to drop into their profiles. Because other links can’t be added to posts, that single link is an endorsement: It must be the one URL in the world that you are willing to attach to yourself at that moment.

    For years, I’ve wondered why’s Alyssa Bereznak dressed down the company in a post titled, appropriately, “

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