DREAM LAND
HERITAGE is pure gold dust in the car industry, and Alfa Romeo is dripping with the stuff, thanks to a history of spectacularly styled road and racing cars that can be traced all the way back to 1910.
While most car companies promote their heritage, and the biggest names have extensive collections and even museums to show them off in, few can match Alfa for the sheer spine-tingling passion its back catalogue inspires.
German brands, for example, are admired for their precision design and engineering, as well as various historic feats. Alfa Romeo has many historic triumphs and engineering highlights too, but to many enthusiasts the brand means something more than that; something human, sensual and alluring. Or as head of design Alejandros Mesonero-Romanos light-heartedly describes it during our visit to Centro Stile: “more Sophia Loren”.
Yes, maybe it’s a cliché to say Italian cars have more allure, but we challenge
