A new company promoting its new car would be limited to discussing features since it seemingly would have little else to talk about, a problem Hudson solved nicely when advertising its Model 20. “The Men Behind the Hudson” was the approach it took, explaining that “these men stand high in the automobile industry. They are experienced, conservative business men. They have invested money in the Hudson Motor Car Company. They are not the sort of men who would invest their money to back a car unless they believed thoroughly in the ability of that car to make good with the public.”
The known names behind Hudson
At the top of the list of Hudson executives was J.L. Hudson, president and “owner of the biggest retail dry goods store in Detroit,” as well as a banker with
