Hudson famously advertised that it was time to step up to a “step down” Hudson when it advertised the first of its all-new postwar automobiles for 1948. Today, we use terms such as “bulbous” or phrases like “rolling bathtubs” to describe the Hudson’s smooth, “step down” styling. However, when the new Hudsons hit the market, these cars were considered sleek streamliners that exemplified the modern automobile.
The new Hudson’s design was credited to chief stylist Frank Springs, and his design was compared to many of the custom cars of the day, especially
