Tales from either side of the till
Marketing seminars have taught me that I need to build a brand to promote our farm, but I’ve found that my old-fashioned butcher’s scale is a better tool for connecting with our customers.
Every summer, my husband, John; my sister-in-law Sally; and I erect two pop-up shelters with nylon canvas the same color as our blueberries. We haul in two tables, an old wooden kitchen table as the check-in station and a longer trestle table.
Sally prefers weighing buckets of blueberries on an electronic
