The Buy From The Bush (BFTB) campaign was created and founded by Grace Brennan in 2019 at Warren in the Orana region of NSW. The initiative was created to showcase products from businesses in rural communities hit by a cash flow-sapping drought.
It all began as a simple Instagram account highlighting the beautiful and easily accessible goods available from rural communities around NSW facing drought.
All rural businesses, both small and established were encouraged to use the hashtag #buyfromthebush on their social posts to curate a social media feed filled with locals favourites.
After only 7 weeks of the account being established @buyfromthe-bush had over 130,000 followers
