A power of good
IN JANUARY 2019, a stock picture of an egg became the most ‘liked’ image on Instagram, after a viral campaign to beat its nearest contender, a post by Kylie Jenner. At that point, it was not unreasonable to feel some level of despair about humanity. Was this what we had come to? Had we really created all this technology only to squander it all on short-term lols?
Just nine months later, Grace Brennan, sitting at her kitchen table in Warren, a small town in country New South Wales, picked up her phone and started a new account on Instagram. She called it@buyfromthebush. The driver was drought, which was affecting her own family – her husband is a farmer – and all the families and businesses in her local community. “I had been stewing on the impact of drought on our local community and on my friends and the people around me for some time, and feeling quite helpless,” she says.
The plan was simple: to introduce
