Waste warrior thinks big
Fact file
Mike Smith
Owner of Zero Co, a home cleaning and body care products company with a core goal of ridding oceans of plastic waste. Age 39, married to Alyssa.
His school teacher parents, Judy and Steve, taught him that he had a responsibility to people and the planet. His first job was at McDonald’s, where he learned about teamwork and responsibility. As a teen, he surfed and took guitar lessons, planning one day to be a professional basketball player. “I was a terrible saver of money as a young person. My sister saved from working at the local cinema, and I had the largest record collection at high school.” He encourages young people to become involved in any type of activity that would help to save the planet.
When Mike Smith sold his wine-making business five years ago, he talked his wife Alyssa into
