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  • Guardian Weekly

    Panacea in a pill?

    Aug 26, 2022 5 minutes
    By David Cox

    Could a customised supplement plan created specifically for you be the answer to refreshing sleep, easy weight loss and a sunny state of mind? These are just some of the promises offered by the world’s personalised vitamin providers as I flick through their various questionnaires, each hinting at the tantalising possibility of looking healthier, happier and younger, all for the price of a subscription.

    I settle on one provider, Nourished, which offers a blend of tailored vitamins and 3D printing for a monthly fee of £35.99 ($43.50). Rather than popping a series of pills, it promises to combine all the nutrients you need – based on your answers to questions that range from your exercise regime to how regularly you travel internationally – into a single layered gummy.

    As a 33-year-old journalist with a penchant for unhealthy snacking, I list my screen

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