Jem Clarke is in his very, very early fifties, is five foot zero inches tall and has never left the family home in Cleethorpes, which he still shares with his parents…
Anyone, sat like my mother in front of many hours of daytime TV, is eventually seduced by the repetitive, quick-fire adverts with their abiding message: 90 is the new 75.
Mother was the harshest critic of the old shopping channels. She once put toothpaste