The SCENT FILES

OF all your senses, your sense of smell arguably has the strongest ability to conjure up memories. Unlike sight or touch, olfactory information is stored in your subconscious, where the message gets sent to your emotional brain. That’s why smells linger in the mind and have the power to trigger strong emotions in an instant.

We asked 10 people we love to share their favourite scents and what they meant to them.

1 ALGRIA FERREIRA

Makeup artist

What’s your signature scent?

I’ve worn the same fragrance for years: Byredo Super Cedar. I’ll always remember a bride dressed in her spectacular wedding gown, walking into a room where I was waiting to paint her face, and the heavenly fragrance surrounding her. It smelt woody, masculine and sensual; the complete opposite of the feminine