The Open Secret of Costco Shopping: Costco Next
by Bob Niedt
Aug 23, 2022
2 minutes
Veteran Costco shoppers are familiar with the limited-run vendor roadshows for high-end (but heavily discounted) items like Vitamix or Traeger grills that liven up Costco warehouses, particularly on weekends.
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The “surprise treasure” nature of these offerings flesh out the private label brand of products that draw shoppers in regularly. But Costco is employing a similar, and it contains a curated selection of limited goods Costco says are supplied by “some of Costco’s most trusted suppliers.” They’re mostly in the home goods, tech, fashion and outdoors realms – a hodgepodge of retailers you might know and some you probably don’t.
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