BOSS BABY
It’s not every day a rapper turns their hand to babycare products, but that’s exactly what Krept from award-winning hip-hop duo Krept & Konan has done – and the range is a hit.
Nala’s Baby, which he created with former partner Sasha Ellese Gilbert, with whom he coparents two-year-old daughter Nala, sold out online within ten minutes of its launch at Boots last month.
It began after the duo noticed a lack of natural, high-quality products at a price people could afford.
“One thing I noticed is that everything that’s good for you is expensive,” Krept, whose real name is Casyo Johnson, tells hello!. “It’s hard, especially now that there’s so much inflation and the cost of living’s gone sky high.
“Getting essentials like baby
You’re reading a preview, subscribe to read more.
Start your free 30 days