‘Going green’ drives research at New Holland
The sale of agricultural machinery has boomed in South Africa over the past two years, according to the sales reports published by the South African Agricultural Machinery Association.
Jaco du Preez, marketing manager for New Holland in Southern Africa, says that the boom in sales is largely due to the high prices of commodities. Favourable weather conditions have also seen local farmers produce bumper maize, wheat and soya bean crops, while the Russia-Ukraine conflict has driven the prices of these commodities even higher.
“There is a lot of opportunity for farmers to export their produce to international markets. While exporting to Europe is becoming more difficult, due to the Russia-Ukraine war, there is still plenty of opportunity for farmers to export commodities to
