A shot of iPhone and no Macs makes a bitter Apple ‘cocktail’
Inflation runs rampant. Threats of recession loom. And last month Apple strolled right in, whistling a happy tune, turning in yet another record set of financial results. The company set a fiscal third-quarter revenue record, with $83 billion in receipts, up 2 percent from 2021.
But look deeper, and you’ll see that this was an unusual quarter for Apple. The company was battered by a ‘cocktail of headwinds’, to quote Apple CFO Luca Maestri using a metaphor that wasn’t just mixed, but shaken and stirred. Mac sales were down, wearables took a beating, and even the seemingly invincible Services line showed some softness.
And yet, it was a pretty good quarter, considering. I realize that the word ‘considering’ is doing a lot of
