The thrill is the same: the meditative-yet-determined scroll through page after page of fashion ecommerce sites. In search of something for a special occasion, I settle on a glittering, fringed amethyst two-set from Beyoncé favourite Dundas. A little more out there than I would usually go for but I figure it’s a good time to be adventurous. There’s the dopamine release that comes with “make an offer” that intensifies immediately as it’s accepted – the look is mine.
The only thing that’s different? There’ll be no tracked package to tear open, no textile to touch or try on. Far from physical, this look is a matter of pixels, a fashion non-fungible token (NFT) designed to be worn only in a digital space.
Like a Birkin and a waitlist, fashion and the metaverse are perfect – and inevitable – partners. Both ride the zeitgeist, privilege exclusivity and confuse the masses – and major fashion
