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    Want to watch free TV? This station owner is here to help

    As inflation puts pressure on household budgets, consumers are taking a closer look at how much they spend on subscription streaming services. One way to bring that cost down is adopting the original TV technology — over-the-air antennas that capture broadcast signals without a connection to a cable box, satellite dish or internet. The monthly price for watching is the same as it was when RCA ...
    by Stephen Battaglio, Los Angeles Times Aug 12, 2022 6 minutes
    Use of the original TV technology that delivers programming for free is growing in the digital age.

    As inflation puts pressure on household budgets, consumers are taking a closer look at how much they spend on subscription streaming services.

    One way to bring that cost down is adopting the original TV technology — over-the-air antennas that capture broadcast signals without a connection to a cable box, satellite dish or internet. The monthly price for watching is the same as it was when RCA Chairman David Sarnoff flipped the switch on the first commercial TV station at the 1939 New York World's Fair: free.

    But many Americans who grew up with cable TV and streaming don't realize that free over-the-air broadcasting exists or understand how it works.

    E.W. Scripps, the Cincinnati-based media company that owns 61 TV stations nationwide, is out to change that.

    The company is spending $20 million this year on an unusual education and marketing campaign to help consumers understand the use and benefits of over-the-air antennas at a time when managing their TV sources is more

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