FOR DOMINATING ON NBA TWITTER
ties where experts and enthusiasts interact, none may be more fearsome to break into than NBA Twitter. declared in June, the same month that LeBron James called him the greatest of all time. “A lot of people don’t quite get the social part of social media,” Johnson says. “You need to be creating and evolving conversations.” He got 130,000 likes for an absurdly extreme workout meme during the NBA Finals with the caption “How Steph Carrying the Warriors” and more than 10,000 likes for a pic of Leonardo DiCaprio’s character with the caption, “Jack Del Rio after Ron Rivera told him the Commanders fining him 100k,” after Del Rio called the January 6 Capitol riot a “dust-up.” Johnson has attracted Hollywood’s interest: He’s writing for two Ava DuVernay–produced series: Netflix’s and OWN Network’s . He also has begun doing official social video work for Turner Sports on NBA Twitter Live.
