Are plant-based diets the future?

What exactly is a plant-based diet?

Simply put, a plant-based diet is any diet that focusses consistently on foods primarily from plants, such as fruits, vegetables, nuts, whole grains, legumes and beans.

There are different interpretations, however. Some people include eggs and dairy, known as a vegetarian diet, others will include small amounts of fish and meat, a ‘flexitarian’ diet, and there are those who don’t eat any animalderived products at all, such as vegans. What they have in common, though, is that most of their diets come from plants.

According to Vantage Market Research, the total global plant-based food market is expected to reach £62.52 billion by 2028, up from £31.84 billion in 2021.

Cyclists such as Lotto Soudal rider Victor Campenaerts, Trek-Segafredo’s