The HOT ROD Hemi Ram
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❱ Dodge’s “Mayor of Truckville” Ram pickup truck magazine, TV, and radio advertising campaign of the early 2000s? It was the dawn of the 21st century; the “big rig” styled 1994-up Ram pickup trucks were giving Ford and GM a good fight, and I was a tech editor right here at HOT ROD magazine. My tenure at HRM ran from Tuesday, August 19, 1997, to Tuesday, January 20, 2004, and happily, during my direct involvement in 77 issues of HRM, I was there to witness the dawn of the Gen III Hemi dynasty. This is the story of the
