“It’s not just about getting drunk anymore,” says Rusty Cerevan, bar manager at Manhattan, Regent Singapore. In his 17-year experience behind the bar, Cerevan has seen it all – from booze-filled nights to the current no- and low-alcohol craze.
You could be excused for thinking that this trend, often dubbed the “sober curious movement”, is a Covid-years development that will fade away as people bounce back to their normal life.
But that’s not the case. The pandemic years have fueled them with bar closures and the simultaneous self-care and health movement – but now that our lives are back to normal, it refuses to recede.
Attributed mainly to the millennials, the “sober curious” is an affectionate moniker for those who have given
